Jacqui
Gibson-Clark

I help businesses develop systems, protocols, and culture that generate creative human-centric Business Practices.

I am JGC. I have about twenty years of experience in marketing, advertising, and employer branding. I have filled roles from project manager to CEO. I specialize in helping agency teams operationalize strategy and creativity to create work that resonates and is meaningful to target audiences.  I have worked on many client categories, including CPG brands and B2B products for small and enterprise-level companies, non-profits, tech start-ups, healthcare, and tourism.  One thing I have enjoyed about a career in advertising is becoming deeply knowledgeable about dozens of industries and business models.  What I want to do next is turn my attention toward causes and organizations that are solving problems that are important to me, such as the climate crisis, equity, anti-racism, women’s rights, civic engagement, and education.

Business Leader

I have led organizations, teams, people, and initiatives. My career in marketing and advertising has led me to cultivate a savvy business acumen, natural curiosity, and high emotional intelligence to navigate challenges.

The most powerful tools in my box include:

• Amplifying talent by facilitating collaboration and tending to holistic team solutions

• Creating systems and protocols that support organizations

• Building and maintaining healthy productive work cultures

Professional Creative

All humans are innately creative. I lead creative works and creative teams, but my own creativity is my most vital attribute. I am an artist in the traditional sense (I am a painter, a potter, a yoga teacher, a parent, and a writer), but I approach the development of creative concepts, managing a creative team, or the creation of a database or mentoring a team with the same creativity as an art project or a yoga class.

Optimist and Activist

I believe in solutions in the darkest moments. Usually, the obstacles keeping us from finding solutions are our insecurities, oppressive systems, and general fear of failure. In the quest to find perfect solutions, it is common to fail. What comes next after failure is most important. Will we quit, integrate, or iterate? I apply this thinking to business problems, personal problems, and big systemic social problems. I dedicate a significant amount of time in my life to trying things to make things go better for more people. Most of my activist energy is spent thinking about the climate crisis, systemic racism, and sexism.